We’re three Swedes – Emelie, Ida & Mimmi – who, as well as being three passionate food lovers, are also pro athletes, competing in and winning some of the best trail and mountain races on the planet.
We can thank running for bringing us together and the quintessential Swedish outdoor upbringing (you could say we’re friluftsliv* fanatics) for instilling each of us with a healthy dose of adventure, admiration for nature and a love of getting dirt under our fingernails foraging, planting and digging. Even though our journeys to becoming professional trail runners are very different, once we found each other it didn’t take long for it to dawn on us that we shared the same dream – make sports nutrition products with real, organic ingredients that taste amazing.
Moonvalley is not just a brand, it’s a place that two of us – Ida & Emelie – are lucky enough to call home. It’s also a small-scale, fully functioning farm deep in the heart of Norway’s highlands. And that’s not all, we’d go as far as saying Moonvalley is our well of inspiration, our guiding northern light. If you’d like to know more about each of us, be sure to sign up to our newsletter!
*Friluftsliv – [freeːluftsːleave]: Literally translates to free-air life, friluftsliv is deeply engrained in Swedish culture. Us Swedes figured out long ago that getting out into nature enriches mind, body and soul. The best things in life are fri’ you know?